12 Copywriting Secrets To Drive Up Subscriptions

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Wednesday, October 1st, 2008 Subscribe To Our Feed

It is not important how much traffic you direct to your website, if they don’t buy anything, that means you do not make any money. Hence here are a dozen web copywriting tips to increase your subscriptions…

But before I jump into the details, why subscriptions? Why not just try to sell? That’s an important question. Here’s the answer: Studies have shown that only an exceptionally low percentage of visitors to your website purchase on their first visit. As a matter of fact, it takes roughly 7 subsequent selling before they will make a purchase. It is, thus, critical you secure your browser’s email address to follow up soon after.

Now that you know the why, let’s go on to the how. Follwoing are the web copywriting tips to increase sign-ups:

1. At all times, always keep your forms as brief as achievable. Whatever information you do not have to have at that point in the conversion process, don’t ask for it. Brief forms convert higher than long forms… whenever.

2. If you have to use a lengthy form, break it up into small pieces but not more than 5 short pieces. In my personal analysis, I discovered breaking up long forms into tiny forms enhance my sign-ups by more or less 5% but after it hits 6 portions, people be inclined to forsake the form possibly feeling it is never going to stop.

3. If you definitely must employ lengthy long forms that splits into in excess of 5 portions, utilize a progress bar to let them see how much longer before they can conclude the form…

4. If there’re any data that are not imperative but possibly be advatageous to get your hands on (for analytics purposes), tell your browsers it’s not compulsory.

5. Mention your privacy policy extremely visibly in your form. If you acquired paid assurance services ( such as BBB), make sure you show their assurances.

6. Take away that “clear” button if you still possess one because normal people do not typically complete long forms using wrong information. What humans sometimes do, is press the mistaken button, cleared every single one of the information, grow upset and go away cursing you for setting that button there. Thus unless you are anticipating other creatures than people to fill out your form, it’s best for your conversion rate if you get rid of it.

7. As for your “submit” button, tag it in a different way. Use phrases like, “buy immediately to get your free report” or “Why Not! Hand me my free course!”

8. And do not use normal buttons, utilize graphics as your buttons to capture extra attention.

9. You must ensure readers know your form is there and the 2 techniques I recommend to do that are: utilizing a unique background color for your form or use images to catch attention.

10. If you do using attention to catch concentration to your forms, take care that the pictures are related to your website.

11. Lastly, make it as effortless for your visitors to answer the form as feasible. Do not lay constraints on how they must write their information. For instance, I come upon several forms that needed me to answer my address in a certain format. Of course, it irritates me a little when they did not advise me which format they prefer. And incidentally…

12. If you do demand a certain format, explain what you want and why!

Want more copywriting tips? Then you should defintiely check out some of the killer web copywriting secrets I share here.

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