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There are winning personalities in ads as well as people. To some
we are glad to listen, others bore us. Some are refreshing, some
commonplace. Some inspire confidence, some caution.
To create the right individuality is a supreme accomplishment. Then an advertisers growing reputation on that line brings him ever-increasing prestige.
Never weary of that part. Remember that a change in our
characteristics would compel our best friends to get acquainted all
over.
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