•  
  • How Advertising Laws Are Established
  • Privacy
  • Sitemap

Just Salesmanship

(Chapter 2) Just Salesmanship

Just Salesmanship
To properly understand advertising or to learn even its rudiments
one must start with the right conception. Advertising is salesmanship.

Its principles are the principles of salesmanship. Successes and

failures in both lines are due to like causes. Thus every advertising

question should be answered by the salesman’s standards.

Let us emphasize that point. The only purpose of advertising is to

make sales.It is profitable or unprofitable according to its actual sales. It is not for general effect. It is not to keep your name before the people. It is not primarily to aid your other salesmen. Treat it as a salesman. Force it to justify itself. Compare it with other salesmen.

Figure its cost and result. Accept no excuses which good salesmen do not make. Then you will not go far wrong.

The difference is only in degree. Advertising is multiplied

salesmanship. It may appeal to thousands while the salesman talks to one. It involves a corresponding cost. Some people spend $10 per word on an average advertisement. Therefore every ad should be a super-salesman.

A salesman’s mistake may cost little. An advertisers mistake may

cost a thousand times that much. Be more cautious, more exacting, therefore. A mediocre salesman may affect a small part of your trade. Mediocre advertising affects all of your trade.

Many think of advertising as ad-writing. Literary qualifications

have no more to do with it than oratory has with salesmanship. One

must be able to express himself briefly, clearly and convincingly, just as a salesman must. But fine writing is a distinct disadvantage. So is unique literary style. They take attention from the subject. They reveal the hook. Any studies done that attempt to sell, if apparent, creates corresponding resistance.


  • How To Use Website Marketing Principles To Launch Your Business
  • Affiliate Marketing And You: Tips For Creating A Solid Strategy For Your Business
  • Web Marketing Tips That Are Easy To Understand
  • Follow These Tips For Successful Affiliate Marketing
  • Boosting Your Business With Web Marketing Inspiration
  • Tips For Becoming A Successful Internet Marketer
  • Tips To Help You Understand The Basics Of Affiliate Marketing
  • Internet Promotion Designed To Take The Lead
  • Considering Using Website Marketing? Read This Article Now!
  • It’s Time To Learn All You Can About Internet Promotion So You Can Finally Find Success
  • Great Affiliate Marketing Tips From The Pros!
  • Learn About Internet Promotion Today
  • Internet Marketing Advice That Can Make You Money
  • Website Marketing: End The Suffering, Start Your Success
  • Ideas To Incorporate Into Your Website Marketing Strategy
  • Market Your Business On The Internet With These Tips
  • Quick Tips To Make The Internet Work For You And Your Business
  • Need Website Marketing Help? Try These Tips
  • Marketing Online Made Easy For The New And Old Marketer
  • Affiliate Marketing: In Order To Find Success, You Must Read This
  • How Advertising Laws Are Established
  • Privacy
  • Sitemap
  • Just Salesmanship
  • Offer Service
  • Mail Order : Advertising What It Teacher
  • Headlines
  • Psychology
  • Being Specific
  • Tell Your Full Story
  • Art In Advertising
  • Things Too Costly
  • Strategy
  • Use Of Samples
  • Getting Distribution
  • Test Campaigns
  • Leaning on Dealers
  • Individuality
  • Negative Advertising
  • Letter Writing
  • A Name That Helps
  • Good Business
  • How Advertising Laws Are Established
  • Privacy
  • Sitemap

Powered by claude-hopkins-scientific-advertising.com