•  
  • How Advertising Laws Are Established
  • Privacy
  • Sitemap

Leaning on Dealers

(Chapter 16) Leaning on Dealers

We cannot depend much in most lines on the active help of
jobbers or of dealers. They are busy. They have many lines to
consider. The profit on advertised lines is not generally large. And an advertised article is apt to be sold at cut prices.

The average dealer does what you would do. He exerts himself on

brands of his own, if at all. Not on another mans brand. The dealers

will often try to make you think otherwise. He will ask some aid or

concession on the ground of extra effort. Advertisers often give extra discounts. Or they make loading offers – perhaps one case free in ten – in the belief that loaded dealers will make extra efforts.


This may be so in rare lines, but not generally. And the efforts if

made do not usually increase the total sales. They merely swing trade from one store to another.

On most lines, making a sale without making a convert does not

count for much. Sales made by conviction – by advertising – are likely to bring permanent customers. People who buy through casual recommendations do not often stick. Next time someone else gives other advice.

Revenue which belongs to the advertiser is often given away

without adequate return. These discounts and gifts could be far better spent in securing new customers.


  • How To Use Website Marketing Principles To Launch Your Business
  • Affiliate Marketing And You: Tips For Creating A Solid Strategy For Your Business
  • Web Marketing Tips That Are Easy To Understand
  • Follow These Tips For Successful Affiliate Marketing
  • Boosting Your Business With Web Marketing Inspiration
  • Tips For Becoming A Successful Internet Marketer
  • Tips To Help You Understand The Basics Of Affiliate Marketing
  • Internet Promotion Designed To Take The Lead
  • Considering Using Website Marketing? Read This Article Now!
  • It’s Time To Learn All You Can About Internet Promotion So You Can Finally Find Success
  • Great Affiliate Marketing Tips From The Pros!
  • Learn About Internet Promotion Today
  • Internet Marketing Advice That Can Make You Money
  • Website Marketing: End The Suffering, Start Your Success
  • Ideas To Incorporate Into Your Website Marketing Strategy
  • Market Your Business On The Internet With These Tips
  • Quick Tips To Make The Internet Work For You And Your Business
  • Need Website Marketing Help? Try These Tips
  • Marketing Online Made Easy For The New And Old Marketer
  • Affiliate Marketing: In Order To Find Success, You Must Read This
  • How Advertising Laws Are Established
  • Privacy
  • Sitemap
  • Just Salesmanship
  • Offer Service
  • Mail Order : Advertising What It Teacher
  • Headlines
  • Psychology
  • Being Specific
  • Tell Your Full Story
  • Art In Advertising
  • Things Too Costly
  • Strategy
  • Use Of Samples
  • Getting Distribution
  • Test Campaigns
  • Leaning on Dealers
  • Individuality
  • Negative Advertising
  • Letter Writing
  • A Name That Helps
  • Good Business
  • How Advertising Laws Are Established
  • Privacy
  • Sitemap

Powered by claude-hopkins-scientific-advertising.com