•  
  • How Advertising Laws Are Established
  • Privacy
  • Sitemap

Offer Service

(Chapter 3) Offer Service

Remember the people you address are selfish, as we all are. They care nothing about your interests or profit. They seek service for
themselves. Ignoring this fact is a common mistake and a costly
mistake in advertising. Ads say in effect, “Buy my brand. Give me the trade you give to others. Let me have the money.” That is not a
popular appeal.

The best ads ask no one to buy. That is useless. Often they do not

quote a price. They do not say that dealers handle the product. The

ads are based entirely on service. They offer wanted information.

They site advantages to users. Perhaps they offer a sample, or to buy the first package, or to send something on approval, so the customer may prove the claims without any cost or risks. Some of these ads seem altruistic. But they are based on the knowledge of human nature. The writers know how people are led to buy. Here again is salesmanship. The good salesman does not merely cry a name. He doesn’t say, “Buy my article.” He pictures the customers side of his service until the natural result is to buy.

A brush maker has some 2,000 canvassers who sells brushes from house to house. He is enormously successful in a line which would seem very difficult. And it would be for his men if they asked the housewives to buy. But they don’t. They go to the door and say, “I was sent here to give you a brush. I have samples here and I want you to take your choice.” The housewife is all smiles and attention. In picking out one brush she sees several she wants. She is also anxious to reciprocate the gift. So the salesman gets an order. Another concern sells coffee, etc., by wagons in some 500 cities. The man drops in with a half-pound of coffee and says, “Accept this package and try it. I’ll come back in a few days to ask how you liked it.” Even when he comes back he doesn’t ask for an order. He explains that he wants the women to have a fine kitchen utensil. It isn’t free, but if she likes the coffee he will credit five cents on each pound she buys until she has paid for the article. Always some service.


  • How To Use Website Marketing Principles To Launch Your Business
  • Affiliate Marketing And You: Tips For Creating A Solid Strategy For Your Business
  • Web Marketing Tips That Are Easy To Understand
  • Follow These Tips For Successful Affiliate Marketing
  • Boosting Your Business With Web Marketing Inspiration
  • Tips For Becoming A Successful Internet Marketer
  • Tips To Help You Understand The Basics Of Affiliate Marketing
  • Internet Promotion Designed To Take The Lead
  • Considering Using Website Marketing? Read This Article Now!
  • It’s Time To Learn All You Can About Internet Promotion So You Can Finally Find Success
  • Great Affiliate Marketing Tips From The Pros!
  • Learn About Internet Promotion Today
  • Internet Marketing Advice That Can Make You Money
  • Website Marketing: End The Suffering, Start Your Success
  • Ideas To Incorporate Into Your Website Marketing Strategy
  • Market Your Business On The Internet With These Tips
  • Quick Tips To Make The Internet Work For You And Your Business
  • Need Website Marketing Help? Try These Tips
  • Marketing Online Made Easy For The New And Old Marketer
  • Affiliate Marketing: In Order To Find Success, You Must Read This
  • How Advertising Laws Are Established
  • Privacy
  • Sitemap
  • Just Salesmanship
  • Offer Service
  • Mail Order : Advertising What It Teacher
  • Headlines
  • Psychology
  • Being Specific
  • Tell Your Full Story
  • Art In Advertising
  • Things Too Costly
  • Strategy
  • Use Of Samples
  • Getting Distribution
  • Test Campaigns
  • Leaning on Dealers
  • Individuality
  • Negative Advertising
  • Letter Writing
  • A Name That Helps
  • Good Business
  • How Advertising Laws Are Established
  • Privacy
  • Sitemap

Powered by claude-hopkins-scientific-advertising.com