•  
  • How Advertising Laws Are Established
  • Privacy
  • Sitemap

Getting Distribution

(Chapter 14) Getting Distribution

 

Most advertisers are confronted with the problem of getting

distribution. National advertising is unthinkable without that. A

venture cannot be profitable if nine in ten of the converts fail to find

the goods. To force dealers to stock by bringing repeated demands may be enormously expensive. To cover the country with a selling force is usually impossible. To get dealers to stock an unknown line on promise of advertising is not easy. They have seen to many efforts fail, too many promises rescinded.

We cannot discuss all plans for getting distribution. There are

scores of ways employed, according to the enterprise. Some start by soliciting direct sales – mail orders – until the volume of demand

forces dealers to supply. Some get into touch with prospects by a

sample or other offer, then refer them to certain dealers who are

stocked.

Some well-known lines can get a large percentage of dealers to

stock in advance under guarantee of sale. Some consign goods to

jobbers so dealers can easily order. Some name certain dealers in their ads until dealers in general stock. The problems in this line are numberless. The successful methods are many. But most of them apply to lines too few to be worthy of discussion in a book like this.

We shall deal here with articles of wide appeal and repeated sales, like foods or proprietary articles. We usually start with local

advertising, even though magazine advertising is best adapted to the article


  • How To Use Website Marketing Principles To Launch Your Business
  • Affiliate Marketing And You: Tips For Creating A Solid Strategy For Your Business
  • Web Marketing Tips That Are Easy To Understand
  • Follow These Tips For Successful Affiliate Marketing
  • Boosting Your Business With Web Marketing Inspiration
  • Tips For Becoming A Successful Internet Marketer
  • Tips To Help You Understand The Basics Of Affiliate Marketing
  • Internet Promotion Designed To Take The Lead
  • Considering Using Website Marketing? Read This Article Now!
  • It’s Time To Learn All You Can About Internet Promotion So You Can Finally Find Success
  • Great Affiliate Marketing Tips From The Pros!
  • Learn About Internet Promotion Today
  • Internet Marketing Advice That Can Make You Money
  • Website Marketing: End The Suffering, Start Your Success
  • Ideas To Incorporate Into Your Website Marketing Strategy
  • Market Your Business On The Internet With These Tips
  • Quick Tips To Make The Internet Work For You And Your Business
  • Need Website Marketing Help? Try These Tips
  • Marketing Online Made Easy For The New And Old Marketer
  • Affiliate Marketing: In Order To Find Success, You Must Read This
  • How Advertising Laws Are Established
  • Privacy
  • Sitemap
  • Just Salesmanship
  • Offer Service
  • Mail Order : Advertising What It Teacher
  • Headlines
  • Psychology
  • Being Specific
  • Tell Your Full Story
  • Art In Advertising
  • Things Too Costly
  • Strategy
  • Use Of Samples
  • Getting Distribution
  • Test Campaigns
  • Leaning on Dealers
  • Individuality
  • Negative Advertising
  • Letter Writing
  • A Name That Helps
  • Good Business
  • How Advertising Laws Are Established
  • Privacy
  • Sitemap

Powered by claude-hopkins-scientific-advertising.com